Let me be honest.
When was the last time you went to a local festival and thought, "Wow, this is really fun"?
When you were standing in front of the performance stage listening to a singer? When you were watching the drone show? Or when you were eating fish cakes or chicken skewers?
Eating and watching must have been enjoyable. But don't you feel like you weren't really diving in, that you weren't the protagonist?
In fact, this is a common concern among local government festivals nationwide.
One of the three pillars of festivals is stagnant.
A festival needs three things: things to see, things to eat, and things to enjoy.
But if you think about it, things to see are evolving every year with drone shows, media art, and idol performances,
and the eating side is already abundant with food trucks from famous restaurants across the country joining in.
The problem is the things to enjoy.
Woodworking experience, pottery making, water gun play, cotton candy making.
And the stamp tour which is still going on saying there is no alternative!
These experiences are not bad. The problem is that these experiences haven't changed much from 10 years ago.
It's an era where smartphones are in everyone's hands and AR and AI have become part of daily life, but only the experience contents are stuck in that time.
So, the families who arrived in two hours by car and went through the parking war would say "There's nothing to do" in 30 minutes.
Young people don't see any reason to go there and endure the inconvenience.
In this era that is changing faster than ever,
In this era of AI and this technology, what kind of enjoyments should regional festivals provide?
Instead of saying "Nothing to see, nothing to do" in 30 minutes at a festival, how can people learn about the message and meaning of regional festivals and regional cultural resources on their own?
So here’s the news we’ve prepared! We heard that Yeongam’s Wangin Culture Festival has become particularly special starting this year!
From April 11th to 12th, 2026, the Wangin Culture Festival was held in Yeongam-gun, Jeollanam-do.
Something was added to this annually held festival this year:
It's Realworld Treasure — a smartphone treasure hunt solution combining AI and AR technology.
The result? It was a huge hit.
How is treasure hunting combined with AI technology different?
When you arrive at the festival site, you scan a QR code at the operations booth. No app installation is necessary. It opens directly in your smartphone browser.
Then, Dr. Wang In appears on the screen.
It's the day when he, a historical figure, comes to the real world for the Wangin Culture Festival, which is held in his name once a year!
He invites you into a story about how he, a Baekje scholar, hid important belongings throughout Yeongam before leaving for Japan.
He says he will accept you as part of his party if you look at the map and find all eight scattered preparations.
From that moment on, the entire festival site becomes a game field.
The approximate locations of the treasures are marked on the map, and the mission is automatically activated when you actually walk to that place.
Because the GPS reports my location in real-time. If you get closer than 25m, a notification will appear saying, "You've entered the treasure radius! Try to acquire it!"
The missions come in two types.
One is a history quiz. Problems related to Dr. Wangin, Yeongam tourism, and Baekje culture come out. There is also a hint button, so you don't need to give up because you don't know.
The other is an AR mission. If you illuminate a specific structure on the spot with a camera, the AR overlay will be triggered and the treasure will appear. In Yeongam, the target was a stone structure with the Thousand Character Classic and a stone painting near the information booth, and it's said that the children looked very excited running around with cameras.
When you find all 8 treasures, the roulette spins and the prize is decided. It's a structure to receive one of Yeongam Dalmaji rice, a mini snack set, a reusable bag, and a board game in real life.
The staying time naturally increases, and you end up walking directly around every nook and corner of the festival grounds.
"Isn't this a stamp tour?"
You might want to ask this question. To start with the conclusion, it's completely different.
A stamp tour is a repetition of scanning QRs at fixed locations. If there is no content at each point, it's just collecting stamps.
Real World Treasure is a structure where the map responds in real-time according to the direction you move, automatic notifications come when you get closer, AR is activated when you arrive, and the story continues. It's an experience of playing a game. The entire festival site becomes a game map.
"Wondering where you can use this?
Actually, the reason this solution is gaining attention is that it's not limited only to festivals.
Beyond local government festivals, you can install it as permanent content at local cultural heritage sites or historical landmarks that have seen a decline in visitors. It gives people a motive to visit simply for the reason that 'there's a game there.'
For corporate workshops or employee events, it can be used as a team-based treasure hunt game, and it can even create educational benefits when combined with history quizzes at school field trips or school excursion destinations.
To summarize, it's like this."
A place with people but no content, a place with content but no visitors. Both can be solved with Realworld Treasure.
What kind of team is Realworld, the creator of the AI treasure hunt?
Realworld is a team that has been building an offline-based playable content platform since 2017.
To date, they have accumulated over 4.2 million cumulative players, 1 million members, and 17,000 contents.
They were selected as part of the 'Boldest 100' at Dubai GITEX 2025 and hold a Guinness World Record for the world's largest treasure hunt.
Additionally, as an innovative company that President Lee Jae-myung directly visited, it plays a role in resolving regional extinction and achieving balanced regional development through cultural content, as well as narrowing the gap between urban and rural areas. The technology has already been sufficiently proven, and the Yeongam Wangin Culture Festival created a box office hit on a large-scale scene.
We provide solutions for these concerns
You want to increase the proportion of young visitors, but don't know how
You want to renew experimental contents, but lack operating personnel
You want to connect local specialties or history and culture with experience
You want to increase the length of stay for festival visitors
You need content that attracts people to idle spaces
If even one of these applies to you, Real World Treasure could be the answer to your worries.
Real World Business Inquiry
https://business.realworld.to/
📞 070-8706-1010
create@realworld.to
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