What would happen if we integrated AI into local government festivals?
First, when the experience contents change, the age group of the visitors changes.
Second, the visitors' length of stay becomes much longer.
Third, the satisfaction level with our festival clearly increases.
Hello, this is Real World 👋
The spring festival season has started.
Cherry blossom festivals, spring flower festivals, and local cultural festivals are being held all over the country,
and the people in charge of the festivals must be spending the busiest time of the year right now.
I'll start today's news with a bit of a frank story.
"Why don't young people come?"
If you talk to the people in charge of local government festivals, they all say the same thing.
"We want to increase the percentage of MZ generation visitors."
"The duration of stay for family visitors is too short."
"We hear that there is no content to post on SNS."
But even though they change the program every year, the results are similar.
Why is that?
While the times are changing so fast,
I think it's because of the hands-on content in festivals that doesn't change.
Festivals need three elements, but only one has stopped.
Everyone knows the three pillars of a festival.
Sights to see, food to eat, and things to enjoy.
Sights to see are evolving every year with drone shows, media art, and K-pop performances.
Food to eat has become richer, from pop-ups of famous nationwide restaurants to food trucks.
But what about things to enjoy, meaning interactive experiential content?
Woodworking, pottery making, water gun fights, cotton candy making.
Are you by any chance still holding "stamp tours" that no one responds to?
When I actually say this, many officials involved just chuckle awkwardly.
The stamp tour, which was around 10 years ago,
is not generating any popularity or satisfaction.
Yet, you ask why it has been stamp tours for 10 years?
Because there is no alternative.
So, we did an experiment. We introduced experiential content to a festival with AI-era technology! Last April 2026, we deployed Real World's AI/AR treasure hunt solution to a large-scale festival site for the first time at the Wangin Culture Festival held in Yeongam-gun, Jeollanam-do. The result is in the photo below.
Participants explore and travel across the festival site themselves!
They are looking at maps, moving towards treasure locations, pointing cameras at site structures, and solving history quizzes.
The average length of stay has significantly increased, and the traffic throughout the festival site has been evenly distributed.
And above all, there were young people. They were families of adults and children who came together.
Another distinct advantage is that the various facilities held by hardware spaces in regions that were previously not of interest and without people, can convey the unique historical and cultural resources inherent in them as entertainment elements.
Let me briefly show you how AI treasure hunts actually work.
Real World Treasure runs solely on a smartphone web browser.
You can start immediately with a single QR code, without installing an app.
Once the game starts, a story unfolds before the participants.
In Yeongam, Dr. Wangin appears and asks
to find 8 items hidden throughout Yeongam before leaving for Japan.
Following this story, participants actually roam the entire festival grounds. Based on GPS, a mission is automatically activated when they get within a 25m radius of a treasure. There are two types of missions. One is a quiz linked to local history and culture. In Yeongam, questions about Dr. Wangin and Baekje culture were given. It is a structure where you naturally learn local culture while playing the game. The other is an AR mission. When the camera is pointed at a specific structure on site, an AR overlay is triggered and a treasure appears. In this scene, children were naturally directed to run around holding cameras. When you find all eight treasures, a roulette wheel spins, and you receive prizes composed of local specialties in person.
Why it's attractive for local festivals
While many people are interested in new experiential content,
they often worry about the operating personnel first.
Real World Treasure handles most of the systems, including QR admission,
GPS automatic judgment, and AI character guidance.
On-site staff only need to be responsible for one step: verifying the password when exchanging prizes.
It's a structure where hundreds or thousands of participants can be managed simultaneously with a small number of staff.
And the content is perfectly combined with local uniqueness.
From quiz questions, story worldview, appearing characters, to prize configuration,
everything can be filled with the history, culture, and local specialties of that region.
It's not just about raising technology,
it's about creating an experience that contains local identity.
It's an entirely different level of experience from a functional stamp tour where you simply collect stamps for free gifts without any profound immersion.
This unique treasure hunt connects real-world you with historical figures from the region, summoned to the real world only during this annual festival, who assign missions as AI Agents, creating a distinct experience. No wonder people's reactions are so extraordinary.
It's not just for festivals.
Fairs and festivals aren't the only places where real-world treasure hunts work.
They can be operated as permanent content in local historical sites, cultural heritage sites, and drama sets with low visitor numbers.
Simply having the content will create a new reason for people to visit.
They can also be applied in national parks, ecological trails, and local museums.
A place with hardware facilities but no content.
A place with content but no updates, so people don't come.
Realworld Treasure Hunt solves both those problems at the same time.
One last thing!
If the festival's experience content changes, the visitors' age group changes.
If the age group changes, the festival atmosphere changes.
If the atmosphere changes, the content posted on social media changes.
This is the most powerful marketing for attracting visitors the following year.
In the AI era, experience content is no longer "nice to have."
It's a structural solution for bringing the younger generation to local festivals.
If Realworld Treasure can help with your festival planning this year,
Please feel free to contact us.
We'll share case studies and discuss specific directions together.
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