Realworld Brand Guide
The official guide for using the Realworld logo, colors, and typography consistently. Please follow the rules below to help protect our brand identity.
Logo
The Realworld logo is the face of our brand. Use one of the three versions below depending on the background.
Primary (Color)
Default use on light backgrounds
Monochrome (Dark)
Light backgrounds, single-color needs
Reversed (White)
Use on dark backgrounds
Clear Space & Minimum Size
Keep clear space around the logo of at least half the symbol height. Do not scale it below 100px wide.
Do Not
Do not distort or stretch the logo proportions
Do not apply colors outside the defined brand palette
Do not place it on busy backgrounds that hurt legibility
Do not add shadows, outlines, or other arbitrary effects
Color Palette
Realworld's core colors. Use the HEX values below as-is on digital screens.
Brand Indigo
Usage · Primary accent & CTA
Brand Magenta
Usage · Secondary accent & gradients
Dark Primary
Usage · Dark backgrounds & body contrast
Light BG
Usage · Light section backgrounds
Text Sub
Usage · Secondary text
Typography
Realworld uses Pretendard as its primary typeface for both Korean and Latin text. Use Bold–Black for headings and Regular–Medium for body.
Pretendard
Play Imagination
Brand Usage Inquiries
For media, partnership, or other brand asset usage inquiries, please reach out below.
create@realworld.to